Sunday, July 10, 2011

Transformers 3 On Pace for $1 Billion at the Box Office Worldwide

To think that a movie where cliches of dialogue and everything being animated could pull in $1 Billion at the box office I guess I just have to remember what sells. Action flicks in the U.S. are the bread and butter of the summer movie going season I suppose so I shouldn't be surprised that every summer something as low brow as one of these movies is taking the top spot at the box office 2 weeks in a row. It may not be the best movie out right now, but it certainly has the box office draw to make more money than any of the other ones.

"Transformers: Dark of the Moon" easily held on to first place, making another $47 million this week. That number represents a 52% decline from last weekend and gives "Dark of the Moon" a 12-day total of $261 million. The original "Transformers" had earned $212.3 million at the same point, while "Transformers: Revenge of the Fallen" had pulled in a stronger $293.4 million. What a disappointment I'm sure.

While not blowing anything up and being done with a computer for most of the characters, R Rated comedies are still doing well this summer like they always do. "Horrible Bosses" finished the weekend in second place with a robust $28.1 million debut, continuing this summer's streak of successful R-rated comedies.

The Warner Brothers film had a healthy $9,247 per-theater average, and it opened within the range of "Bridesmaids" and "Bad Teacher," (which looks horrible to me even though Heather Graham is still hot and in no need of diet pills yet) which started with $26.3 million and $31.6 million, respectively.

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