Saturday, May 28, 2011

Lady Gaga to Likely Sell 1 Million Copies of "Born This Way" During First Week

Say what you want about Lady Gaga, but she knows how to market. She certainly has made herself into an icon after just one album, and I think many will compare her to Madonna in her influence. I think it is still a bit early to say her career will follow the same success with this being just her second album, but you have to admire her ability to put on a show. She just seems to have that same type of charisma Madonna did in her early years, and we all know how huge Madonna became eventually. I expect Lady Gaga to be right next to her a decade from now, but I suppose she has to keep putting out decent tunes still, which I am pretty sure she is capable of considering her background.

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I'm not professing my fandom of her by any stretch. She still sings pop music and I find it to be one of my least favorite genres. I do admire her ability to market though and give her a lot of credit for designing this larger than life image and taking the world by storm.

As for her new album...another marketing genius ploy. She had her album on sale on Amazon.com for 99 cents one day only and it got so much traffic Amazon servers went into shock. Still thee were over 330,000 units processed on that day. She got the buzz from the price, and the Amazon servers getting shut down, and she will likely sit atop the Billboard charts as #1 her first week. Something a 99 cent release is a bit of a cheat to get eh? It is projected that 1 million copies will sell week one, so it isn't like she wasn't going to be there anyways right?

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