Friday, May 25, 2007

Get Direct Advertising from Bloggers

PayPerPost has introduced a new addition to their already successful blogging advertisement service. PPP Direct launched yesterday and they are going to give bloggers and advertisers a way to contact each other directly for blog advertising in addition to their service that already gives advertisers a ton of control over what kind of blogs they want their advertising on.

This word of mouth marketing campaign gives not only bloggers a better chance to make more money, but also gives advertisers a way to get lower fees from the same service that Review Me has utilized for so long. PPP Direct cuts out the massive overhead. Where competitors like ReviewMe charge 50-100% markup and keep up to half your money, PPP Direct only charges a 10% fee, 5% of which goes to transaction fees for PayPal and credit card processing.

How it works for bloggers is that they go into their dashboard and get badges to show that they offer advertising on their sites. Advertisers can click on that badge and make offers to the bloggers for whatever they want. Bloggers and advertisers can haggle a bit, but blogger have the ability to display a minimum price they are willing to take as a starting point. Advertisers make the offer and the bloggers accept or make a counter offer. Then they do the assignment once an agreement is reached. Simple to do and the best way to get both the blogger and advertiser the best deal.


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