Tuesday, April 03, 2012

Today Show beats Katie Couric as Expected

Not really as expected on Monday though. The Today Show having Sarah Palin on this week was surely going to beat Couric on Good Morning America. She was not on Monday though, so this has to be a bit of a letdown for GMA that even with Couric they got beat out.

Monday’s “Today” averaged 4.9 million viewers. “GMA,” featuring the highly hyped return of former “Today” sweetheart Couric, attracted just under half a million fewer viewers. The two shows’ season-to-date gap is 528,000 viewers.

On her second day of “Good Morning America” co-anchoring, Katie faced even stiffer competition — “Today” had lined up Sarah Palin to co-anchor, for the 8 a.m. hour, anyway. I think she visited an amish gazebo or something and told them that she shot grizzly bears.

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