This weekend the box office reportedly took a $25 million hit from the east coast storm Irene. While the movies available to see weren't exactly top notch anyways who's to know how much it really took off. Other than "The Help" there wasn't much that was hyped going into the weekend anyways.
The weekend finished about 25% lower than the same weekend last year so it was rough. It was actually only the 2nd lowest weekend of the year, however. I wonder what weekend that was? Probably whatever weekend didn't have a horrible movie about robots blowing things up I'd guess.
Using their free trial conference calls I'm sure The Help cast was excited to see themselves overcome being #2 last week and jumping to #1 this week.
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